BMW: A History of German Automotive Excellence

From Humble Beginnings to Global Dominance

BMW (Bayerische Motoren Werke AG) is a German multinational manufacturer of automobiles, motorcycles, and engines. The company was founded in 1916 as a manufacturer of aircraft engines.

After World War I, BMW began producing motorcycles and then automobiles. In the 1930s, BMW became known for its high-performance cars, and in the 1950s, it introduced the BMW Neue Klasse sedans, which were a critical and commercial success.

BMW Today

Today, BMW is one of the world's leading manufacturers of premium automobiles and motorcycles. The company has a global workforce of over 120,000 employees and produces vehicles in 14 countries.

BMW's product lineup includes a wide range of vehicles, from the compact MINI Cooper to the luxurious BMW 7 Series sedan. The company also produces a variety of high-performance vehicles, including the BMW M3 and M4 sports cars.

BMW's Mission

BMW's mission is to create "the ultimate driving experience." The company's vehicles are known for their performance, handling, and luxury.

BMW is also committed to sustainability. The company has invested heavily in research and development to reduce the environmental impact of its vehicles.

BMW's Financial Performance

BMW is a publicly traded company with a market capitalization of over €40 billion. The company has been profitable for over 20 years and has consistently paid dividends to its shareholders.

In 2017, BMW sold over 2.5 million vehicles worldwide. The company's sales have been growing steadily in recent years, and it is expected to continue to grow in the future.

BMW's Future

BMW is well-positioned for the future. The company has a strong brand, a loyal customer base, and a commitment to innovation.

BMW is also investing heavily in new technologies, such as electric vehicles and autonomous driving. The company is confident that these technologies will help it to continue to grow and succeed in the years to come.